Shopify vs Shopify Plus: Which Is Right for Your Business?
Shopify Plus starts at $2,300/month. Is it worth it? We break down every difference so you can make the right call for your business.
Elena King
Sales & Marketing Expert
Shopify Plus is Shopify's enterprise tier — and it comes with a significant price jump. Starting at around $2,300/month (billed annually), it's a serious investment. But for the right business, it pays for itself many times over.
Here's an honest breakdown of every meaningful difference between standard Shopify and Shopify Plus to help you decide.
What You Get on Standard Shopify
Standard Shopify plans (Basic, Shopify, Advanced) give you everything you need to run a successful ecommerce store:
- Unlimited products and storage
- 24/7 support
- Up to 15 staff accounts (Advanced plan)
- Built-in payment processing
- App store access
- Standard checkout customisation
What Shopify Plus Adds
- Checkout extensibility — full control over checkout UI and logic
- Up to 9 expansion stores included in your plan
- Unlimited staff accounts
- Shopify Flow — powerful automation without code
- Launchpad — schedule sales, campaigns, and inventory changes
- B2B and wholesale features built in
- Priority 24/7 support with a dedicated launch engineer
- Lower transaction fees at scale
- Access to Shopify Plus Academy and exclusive partner community
💡 Pro Tip
The checkout is the biggest Plus differentiator. If you need custom upsells, complex discount logic, or branded checkout experiences, Plus is the only way to do it natively.
When to Upgrade to Shopify Plus
The general rule of thumb: consider Plus when you're doing over $1M in annual revenue. At that point the lower transaction fees alone can offset much of the monthly cost.
- 1.You're turning over $1M+ per year and transaction fee savings make financial sense
- 2.You need customised checkout experiences (upsells, custom fields, branding)
- 3.You're selling B2B/wholesale alongside DTC
- 4.You need multiple storefronts for different regions or brands
- 5.You require advanced automation (Flow) to manage operations at scale
- 6.Your current plan's staff account limits are holding you back
When to Stay on Standard Shopify
- You're under $1M revenue — the ROI case is hard to make
- Your checkout needs are straightforward
- You don't need multiple storefronts
- Your current plan meets all your operational needs
The Migration Process
Upgrading to Shopify Plus is managed by Shopify's sales team. The technical migration is minimal — your store, products, and data stay intact. The main work is rebuilding checkout customisations and setting up Flow automations.
💡 Pro Tip
Ask Shopify for a cost-benefit analysis before upgrading. Their team can model transaction fee savings vs. the Plus monthly cost based on your actual GMV.
Frequently Asked Questions
- How much does Shopify Plus cost per month?
- Shopify Plus starts at approximately $2,300/month billed annually. Enterprise pricing varies based on GMV and can be significantly higher for large-volume merchants.
- When should I upgrade from Shopify to Shopify Plus?
- Consider upgrading when you exceed $1M in annual revenue, need checkout customisation, require multiple storefronts, or need B2B/wholesale features alongside your DTC store.
- Can I migrate from standard Shopify to Shopify Plus?
- Yes. Shopify handles the migration directly. You keep your store, data, apps, and theme. The main work is configuring and taking advantage of the new Plus features.
- What is the biggest advantage of Shopify Plus?
- Checkout extensibility is the biggest differentiator. Plus gives you full control over checkout UI and logic, enabling custom upsells, complex discount rules, and branded checkout experiences.
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