Guides, tips and advice for merchants working with Shopify agencies. New posts every week.
AI search is sending fewer clicks and more answers. Generative Engine Optimization (GEO) is how you get your Shopify store named and linked inside ChatGPT, Perplexity, and Google AI Overviews. Here is what actually moves the needle in 2026 — structured data, entity clarity, reviews, crawler access, and citable content.
By Varine Rashford · June 24, 2026
Structured data is the one technical change that helps your Shopify store in classic search AND AI search at the same time. Here is which schema types matter, what Shopify gives you out of the box, how to add the rest, the pitfalls that get you penalized, and how to validate it.
By Varine Rashford · June 24, 2026
Google now answers many searches with AI before anyone clicks. Here is what AI Overviews and AI Mode actually do to Shopify traffic, which queries lose clicks and which still convert, and the defensive — and offensive — playbook for protecting your store's organic revenue in 2026.
By Varine Rashford · June 24, 2026
Product pages are the searches AI can't replace — but they now have to be found in classic search AND surfaced inside AI shopping. Here is how to optimize Shopify product pages for both: titles and descriptions, structured data, unique content, reviews, feeds, and the duplicate-content traps that hold most stores back.
By Varine Rashford · June 24, 2026
llms.txt is the new file everyone in AI-SEO circles is talking about — a curated, LLM-friendly map of your site. But is it worth adding to a Shopify store in 2026, and can you even serve one? An honest look at what it does, the real state of adoption, the Shopify-specific catch, and where your effort is better spent.
By Varine Rashford · June 24, 2026
Upselling is one of the highest-ROI things you can add to a Shopify store. Here are the best Shopify upsell and cross-sell apps in 2026 — compared by where they trigger, what they cost, and what each does best.
By Helena Hernandez · June 2, 2026
Selling internationally on Shopify in 2026 means choosing between Shopify Markets, Shopify Plus Markets Pro, and third-party tools. Here is what each option does, what it costs, and how to set it up without breaking your store.
By Varine Rashford · June 2, 2026
Signing with a Shopify agency without a proper contract is one of the most common — and expensive — mistakes merchants make. Here is exactly what your contract should cover, clause by clause, before you transfer a deposit.
By Elena King · June 2, 2026
A clunky returns process loses repeat customers. Here are the best Shopify returns apps in 2026 — what each one does, what it costs, and which stores each suits — so you can turn returns from a cost centre into a retention tool.
By Helena Hernandez · June 2, 2026
What does it actually cost to hire a Shopify agency in 2026? Real rate ranges by project type, region, and engagement model — plus how to budget the agency line item and avoid overpaying.
By Elena King · June 1, 2026
Shopify covers the SEO basics, but the right app handles the gaps — image compression, schema, meta automation, and broken-link fixes. Here are the best Shopify SEO apps in 2026, compared by what they actually do, what they cost, and who each is for.
By Helena Hernandez · June 1, 2026
Slow Shopify stores lose rankings and sales. Here is what Core Web Vitals measure in 2026 (LCP, INP, CLS), how to check your store, and the fixes that actually move the numbers — from images and apps to themes.
By Varine Rashford · June 1, 2026