Guides, tips and advice for merchants working with Shopify agencies. New posts every week.
The average Shopify store converts at 1.3–1.5%. The top 20% hit 3.0% or higher. This guide breaks down conversion rate benchmarks by industry, traffic source, and device so you can see exactly where your store falls and what to fix first.
By Helena Hernandez · May 5, 2026
A typical WooCommerce-to-Shopify migration costs $3,000–$15,000, takes 4–8 weeks, and the three things that break most often are URL structures, plugin-dependent features, and custom PHP logic. Here is the full breakdown with real numbers.
By Helena Hernandez · May 5, 2026
Headless Shopify costs $80,000–$200,000+ to build and $3,000–$10,000/month to maintain. It is the right architecture for roughly 5% of Shopify merchants. For the other 95%, a well-customized theme does the same job for a fraction of the cost. Here is how to decide.
By Helena Hernandez · May 5, 2026
Without proper redirect mapping, metadata preservation, and post-launch monitoring, a Shopify migration can cost you 20–40% of organic traffic for 3–6 months. This step-by-step checklist prevents that.
By Helena Hernandez · May 5, 2026
Freelancers are best for projects under $10,000 with clear scope. Agencies are best for projects over $15,000 or anything with ambiguity and integrations. The grey zone is $10,000–$15,000 — here is how to decide.
By Helena Hernandez · May 5, 2026
Magento-to-Shopify-Plus migrations are the most complex and expensive platform migrations in ecommerce. Budget $10,000–$100,000+, 8–24 weeks, and expect the hardest parts to be custom module replacement, ERP re-integration, and multi-store architecture decisions.
By Helena Hernandez · May 5, 2026
Shopify's checkout already outperforms most competitors, but there is still a 60–75% cart abandonment rate across ecommerce. These 12 changes are the ones that consistently lift checkout completion — ranked by impact and effort.
By Helena Hernandez · May 5, 2026
The difference between a 1% and a 3% conversion rate usually is not pricing or product — it is how the product page is built. After reviewing hundreds of high-performing Shopify stores, these are the elements that consistently separate stores that convert from stores that do not.
By Helena Hernandez · May 5, 2026
You have received three agency proposals. They all look professional. The prices range from $8,000 to $35,000 for what seems like the same project. Here are the seven warning signs that experienced merchants know to check for — and first-timers almost always miss.
By Helena Hernandez · May 5, 2026
Email drives 25–40% of revenue for well-run Shopify stores. Klaviyo is the default, Omnisend is the value pick, and Mailchimp is the generalist. Here is an honest comparison with pricing at multiple list sizes.
By Helena Hernandez · May 5, 2026
The average $1M/year Shopify store has 12–15 apps installed. Most are paying for apps they do not need, and the app bloat is slowing their site. Here is the lean app stack that actually powers a $1M store — and the popular apps you can probably delete.
By Helena Hernandez · May 5, 2026
Agencies propose three pricing structures. Fixed price protects you on scope. Retainers protect ongoing capacity. Time and materials protects flexibility. Here is how to choose the right one for your project.
By Helena Hernandez · May 5, 2026