Technical SEO guides, audits, and strategies to grow organic traffic on your Shopify store.
Slow Shopify stores lose rankings and sales. Here is what Core Web Vitals measure in 2026 (LCP, INP, CLS), how to check your store, and the fixes that actually move the numbers — from images and apps to themes.
June 1, 2026
WordPress gives you more granular SEO control. Shopify's built-in SEO is good enough for 90% of ecommerce stores — and its speed, security, and maintenance advantages often outweigh WordPress's SEO edge. Here is the comparison that actually matters.
May 5, 2026
Shopify creates duplicate content by default. Every product in multiple collections gets multiple URLs. Tag pages generate thin content. Pagination creates crawl bloat. These are not bugs — they are how Shopify works. Here is how to fix each one.
May 5, 2026
Hiring the wrong SEO agency is an expensive mistake. Here are the 10 questions every Shopify merchant should ask before signing a contract — and what good answers look like.
February 17, 2026
Over 50% of ecommerce traffic comes from organic search. This step-by-step Shopify SEO guide covers technical setup, on-page optimisation, content strategy, and the tools that actually move the needle.
February 10, 2026