Guides, tips and advice for merchants working with Shopify agencies. New posts every week.
Planning a new Shopify store in New York? Here's how to find the right agency, what a store build actually costs, and why NYC brands often go local.
By Elena King · March 2, 2026
Looking for a Shopify Plus agency in London? Here's what separates the best from the rest — from enterprise expertise to realistic project costs.
By Elena King · March 1, 2026
Your theme shapes every visitor's first impression and directly impacts your conversion rate. Here's our honest review of the best Shopify themes in 2026.
Loyalty programmes increase repeat purchase rates by up to 40%. Here's a detailed comparison of the top Shopify loyalty apps to help you choose the right one.
By Elena King · February 25, 2026
Freelancer or agency? The wrong choice can blow your budget or stall your launch. Here's an honest, side-by-side comparison to help you pick the right Shopify partner for your project.
By Elena King · February 20, 2026
Customer reviews can lift conversion rates by 15–30%. But which review app is actually worth paying for? We compare the four leading options side by side.
Hiring the wrong SEO agency is an expensive mistake. Here are the 10 questions every Shopify merchant should ask before signing a contract — and what good answers look like.
By Elena King · February 17, 2026
With 10,000+ apps in the Shopify App Store, how do you know which ones are worth it? We've tested the best apps across every category.
By Elena King · February 15, 2026
Over 50% of ecommerce traffic comes from organic search. This step-by-step Shopify SEO guide covers technical setup, on-page optimisation, content strategy, and the tools that actually move the needle.
By Elena King · February 10, 2026
Thinking of moving to Shopify? Here's everything you need to know about migrating from WooCommerce or Magento — without losing data, SEO, or customers.
By Elena King · February 8, 2026
Not every agency that claims Shopify expertise has it. Here are 12 concrete warning signs that predict a bad project outcome — and how to spot them before you commit.
By Elena King · February 3, 2026
Shopify website costs range from $2,000 to $150,000+. Here's a transparent breakdown of what you'll actually pay — from platform fees to agency quotes — and how to budget your build.
By Elena King · February 1, 2026
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