Guides, tips and advice for merchants working with Shopify agencies. New posts every week.
The average $1M/year Shopify store has 12–15 apps installed. Most are paying for apps they do not need, and the app bloat is slowing their site. Here is the lean app stack that actually powers a $1M store — and the popular apps you can probably delete.
By Helena Hernandez · May 5, 2026
Agencies propose three pricing structures. Fixed price protects you on scope. Retainers protect ongoing capacity. Time and materials protects flexibility. Here is how to choose the right one for your project.
Shopify creates duplicate content by default. Every product in multiple collections gets multiple URLs. Tag pages generate thin content. Pagination creates crawl bloat. These are not bugs — they are how Shopify works. Here is how to fix each one.
BigCommerce-to-Shopify is one of the smoother platform migrations because the two platforms are architecturally similar. Budget $3,000–$20,000, expect 4–10 weeks, and know that the hardest part is replacing BigCommerce-native features that need apps on Shopify.
A no-nonsense comparison of all four Shopify plans in 2026. We break down plan fees, card rates, transaction fees, staff limits, and the specific features that make each plan worth the upgrade — with revenue-band recommendations so you can pick the right plan in under five minutes.
By Elena King · April 14, 2026
The real monthly cost of Shopify is not the plan fee on the pricing page. It is plan fee + card processing + Shopify's transaction fee on third-party gateways — plus apps and the optional extras nobody tells you about. Worked examples for $10k, $50k, $100k and $500k/month stores.
Shopify Plus costs $2,300/month starting. Is it worth it? We break down the exact revenue, staff, and feature thresholds where Plus pays for itself — and the scenarios where Advanced is still the smarter choice. With worked break-even calculations for Shopify Payments vs third-party gateways.
Shopify merchants collectively overpay millions a year in transaction fees by missing a small set of avoidable traps. Here are the seven most common ones — with exact numbers for how much each one costs at $10k, $50k, and $200k/month in revenue.
Not all Shopify migrations are equal. Learn the five factors that determine how complex your migration will be — and use our free calculator to get a personalised assessment in 2 minutes.
By Elena King · April 3, 2026
A comprehensive, step-by-step guide to migrating from Magento (Adobe Commerce) to Shopify. Covers data migration, SEO preservation, cost estimates, timelines, and how to choose the right migration agency.
By Varine Rashford · April 3, 2026
A transparent, data-driven breakdown of what it actually costs to build a Shopify store in 2026 — from DIY setups to enterprise Shopify Plus builds. Covers agency fees, app costs, hidden expenses, and how to budget realistically.
A step-by-step guide to creating a professional project brief that helps agencies quote accurately and take your project seriously. Includes a free downloadable template.
By Elena King · April 2, 2026
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